Whether you buy into the hype or not, Valentine's Day is a huge hooha. For a month or so beforehand we're all jostled, cajoled and sweet-talked into spending one day of the year admitting to a crush, proclaiming love, or just spending piles of cash in the name of amore.

For me, it'll be a bottle of Argentinian Malbec at home with the hubby, taking us back to travelling round Argentina and avoiding all the smooching in crowded Auckland restaurants. But what of our favourite celebrity couples? In the name of Cupid here's a mention of my favourite celeb pairings and the most notorious duos of the moment.

Going The Distance: Victoria Beckham and David Beckham. This pair might not be the most obvious pick for long-time love, but with nine years of marriage behind them already they have certainly done the ground work. Everyone knows there's a reason that Victoria is far and away the most famous Spice Girl, and that reason is D-A-V-I-D. You'd be crazy if you think Victoria would ever give up life as the wife of the world's handsomest footballing superstar. And an estimated GBP112million fortune.

I don't doubt that they love each other, but I also don't doubt that Posh holds on to Becks with an iron grip, through alleged infidelities, varying hairstyles and assorted crimes of fashion.

Most Striking Couple: Penelope Cruz and Javier Bardem. Who couldn't be impressed by this sultry Spanish senorita and her hot-to-trot actor beau? They both boast the dark looks, expressive eyes and brooding expressions that send moviegoers' hearts aflutter.

They've been snapped everywhere from the Maldives to Brazil in the last few months, enjoying each other's company in skimpy outfits in a variety of exotic locations. There's an air of mystery to their romance that makes them even more intriguing than they are apart. And would you pause for a minute and consider just how good looking any little Cruz-Bardems would be?

Honourable mention: Ashton Kutcher and Demi Moore. The ageless Demi could pass for two decades younger than her 45 years and has a body most girls in their twenties would kill for. The secret to her youthful resurgence? Toyboy husband Ashton Kutcher, 30. Since the pair hooked up in 2003 they've made a stylish fixture around Los Angeles, with Ashton always dressing to complement his missus' stylish wardrobe. And let's face it, any woman nearing 50 would be more than chuffed to have a former model 20 years her junior on her arm.

Lay Off The Cheese: Tom Cruise and Katie Holmes. You guys know my thoughts on these two. To me, those that have to declare their love with public gushings and constant grand gestures maybe feel like they have something to prove to themselves more than to the world at large.

After one daughter and 15 months of marriage Tom Cruise and Katie Holmes are as sickeningly saccharine together as ever. He shot her level of fame into the stratosphere, she gave him the glory of a girl 16 years younger on his arm. Cruise remains giddy as a little schoolgirl about his third time round attempt at wedded bliss. She says marriage to him "made my life," he says "she inspires me," and they both fling about adjectives like "amazing" and "magnificent." Then he copies her haircut.

I say pass me the puke bucket.

Honourable mention: Drew Barrymore and Justin Long. Never a shy one when it comes to public displays of affection, Drew and her boyfriend of five months has been swapping spit, and turning stomachs, all over Hollywood of late.

Couple You Wish Would Get Back Together: Leonardo DiCaprio and Gisele Bundchen. I don't know why, but Leo DiCaprio and Gisele are the pair that I kind of think should hook up where they left off after their romance ended in 2005. Mind you, I also think back to the days of Brad and Gwyneth with my rose-tinted spectacles on. Leo seemed to move on to a Gisele doppelganger while there's something iffy about her footballer boyfriend, Tom Brady, which I just can't put my finger on. I think it's the chin dimple. He's an environmental crusader and Oscar-nominated actor, she's the world's richest supermodel. And they were just so damn photogenic together.

Cutest Couple: Gwen Stefani and Gavin Rossdale. I just love these two together - the fact that she's a super-duperstar aside, they just seem so normal and like they really love being together. Gwen wore a smile a mile wide at their London wedding in 2002, and doesn't seem to have stopped since.

Together since 1996 (practically a lifetime in Tinseltown), Gwen and Gavin always look happy whether they're chilling at an LA park, on the red carpet or strolling the streets of Soho in London. The all-American girl and the British rocker dote on their son Kingston, and with a baby on the way her good looks and his handsome features are sure to produce another super-cute baby.

Honourable mention: Isla Fisher and Sasha Baron Cohen. One's a Scottish-Australian fireball who cut her acting teeth in the high school halls of Summer Bay. The other's a Cambridge educated Jewish boy who made his name as a comedian with some of the industry's kookiest characters. And did I mention she's at least a foot shorter than him? Nevertheless, the dark haired good looks of Sacha Baron Cohen and the laidback redhead Isla Fisher live a chilled out life in London and Los Angeles with their four month old daughter, Olive.

Bound to end in tears: Angelina Jolie and Brad Pitt. Yes yes, tabloid editors around the world will weep if these two ever call it quits - and then sharpen their knives for all the gory details! Even the most dedicated Brangaloonie can't think that these two are in it for the long haul. She'll get bored of him eventually, like she did her other two husbands. Angie was married to Jonny Lee Miller and Billy Bob Thornton for three years each, and 2008 will be the third year of she and Brad being together. Anyone else sense a dumping in the air for this year?

Honourable Mention: Amy Winehouse and Blake Fielder-Civil. Anyone with half a brain can see this train is heading straight to Dumpsville, population Blake. The junkie on the mend and her incarcerated other half have always had a volatile relationship, but the odds it can survive sobriety and incarceration is highly doubtful. With no prenup this split would have the potential to get very ugly.

Couple You Wish Would Hook Up: I've said it before and I'll say it again, Kylie Minogue and Rove McManus are made for each other! He's small, she's small. She was born and raised in Melbourne, he lives in Melbourne. His wife died of cancer, she survived cancer. Bec and Lleyton would be bumped off the front of every Aussie women's mag, and there'd be snaps of them aplenty eating pies at AFL games and strolling along Southbank. Sigh! A girl can but dream.

Who's your favourite and least favourite celeb couple, and why? Let me know below.